Non-spot megjelenési típusok
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Traditional sponsorship is when the sponsorship message is in the form of a sponsorship spot, directly linked to the programme or its promotion. The advantage is that the sponsor is linked to the image and values of the programme, while the number of sponsors linked to the programme is limited.
Complex partnership is possible for certain programmes. For this type of cooperation, we combine several types of appearance (targeted, advertising spots, sponsorship spots, product placement, and, where appropriate, prizes) based on the communication objectives. In some cases, it is also possible to go beyond television (e.g. use of specific actors in commercials, etc.).
The main characteristic of sponsorship-funded programmes is that the production company or producer provides the financial backing for the production of the programme and owns the commercial spaces of the programme. Content development, or branded content, is the deepest possible connection between a brand, product and a programme.
We offer our clients additional exposure on the official social media platforms (Facebook, Instagram, TikTok) of RTL and the programmes through sponsorship partnerships. Connecting the content between the programme and the brand, presenting the brand’s message in visual and video form, using creative ways, hashtags and page tags.